The Salesforce solution is directed to customers of different sizes. From greenfield-type customers who have no previous experience with the system, to huge corporations that expand their systems to enormous sizes, whose administration and maintenance are handled by large, specialist IT teams. Currently, this cloud solution is used by over 150,000 customers in 190 countries. Among the customers using Salesforce, we will find companies such as Spotify, Amazon, Canon, Toyota, Walmart, Uber, and many others.
Salesforce is a multi-module tool. This means that it has many different modules dedicated to specific needs, which will now be described briefly, and in the following chapters, you will learn much more about them:
- Sales Cloud is a solution tailored to the needs of commerce. With it, you can manage the sales cycle from acquiring a lead to winning an opportunity and selling products/services and much more. This module, thanks to its built-in tools, enables the use of forecasting and numerous reporting tools.
- Service Cloud is a tool dedicated to every service/help desk. Everyone has had to call a hotline to get help with a particular matter of life at some point. It’s highly likely that your data has been recorded in Service Cloud. Thanks to its structure, it stores your data and your query in cases.
- Marketing Cloud and Marketing Cloud Account Engagement is a marketing pair that will manage marketing aimed at B2B or B2C. Automated emails and marketing paths are just a fraction of what you can achieve in the software of the marketing duo.
- Commerce Cloud is nothing more than a booster for your online store. It helps manage online stores, both for B2B and B2C. It personalizes product recommendations and facilitates promotion management, and can do much, much more.
- Experience Cloud, formerly known as Community Cloud (for many, this name will forever remain in their hearts), allows you to create pages, portals, forums, help pages, and others for customers, partners, or users. The drag-and-drop editor facilitates page management for administrators.
Are these all the clouds? No. There are many solutions that facilitate work in various business sectors. Thanks to this, Salesforce easily adapts to even the most complex tasks and needs.
Tip
Get a basic understanding of every Salesforce Cloud, its core features, and how it is helping the business to fulfill its goals, as questions related to this topic may appear on the Salesforce Certified Associate exam.
You already know that there is a Salesforce, how powerful it is, and how much it can bring to the life of any business. However, it is worth remembering that every system needs its own custodian, someone to look after how the system works and make changes to it. You will find out about this person in a moment – the Salesforce Admin.